Released on = November 5, 2006, 10:43 am

Press Release Author = Danielle Keister

Industry = Small Business

Press Release Summary = Virtual Assistants to learn how to charge what they're worth
and have customers happy to pay

Press Release Body = The subject of pricing often brings up feelings of fear and
scarcity for Virtual Assistant business owners, and yet there is little guidance on
how to handle it.

"Just raise your prices," and "You have to charge what you're worth" might sound
good on paper, but don't really tell Virtual Assistant business owners how to price
without starving themselves or pushing away clients. Yet, pricing doesn't have to be
such a struggle. Everyone has had experiences when something was the right price,
even if it was a lot of money, and they felt great about it.

So how do Virtual Assistants get there in their own businesses? Practice guidelines
are needed, but Virtual Assistants also need permission to bring their heart into
the picture, because the heart knows more than about finding the "Right Price" than
it is given credit for.

This is the premise of an upcoming teleclass on November 16 presented by Mark Silver
of Heart of Business to the Virtual Assistant community. Sponsored by the Virtual
Assistance Chamber of Commerce, this teleclass will give Virtual Assistants a
framework for pricing that takes into account not only business sense, but allows
for the heart of the Virtual Assistant business owner to play a much bigger part.

A few of the concepts that will be covered include:

. The "Resonant" Price and how to find it;
. The myth of "worth" and how it keeps Virtual Assistants pricing low;
. The dangers that transactional thinking poses to profits, and how to avoid them;
. Why what the competition is charging is irrelevant, and how Virtual Assistants can
set their own pricing confidently;
. Plus more, with whatever questions come up.

CALENDAR LISTING

What: "Your Right Price"
Speaker: Mark Silver, Heart of Business

Date: Thursday, November 16, 2006
Time: 5pm PST / 6pm MST / 7pm CST / 8pm EST

Length: 1 hour
Cost: FREE!

To Register: http://www.VirtualAssistantNetworking.com/webinar-registration.htm

--END--

About Mark Silver and Heart of Business: Heart of Business is dedicated to helping
people who are in business to make a difference in the world, and who also need to
make a profit. Its founder, Mark Silver, is a dedicated user of Virtual Assistance,
and teaches that any successful business is going to require more than a single
person's efforts. The author of "Unveiling the Heart of Your Business: How money,
marketing and sales can deepen your heart, heal the world and still add to your
bottom line," Mark is a fourth generation entrepreneur who has also been named a
master teacher in his Sufi spiritual lineage. Thousand of heart-centered business
people around the globe read his weekly Business Heart articles, published every
Wednesday, available here: http://www.HeartOfBusiness.com

ABOUT THE VACOC: The Virtual Assistance Chamber of Commerce is a professional
association of Virtual Assistants worldwide dedicated to helping Virtual Assistants
build smarter, more successful businesses, and providing free tools and resources
for business owners to connect with qualified, professional Virtual Assistants. For
more information or to join, visit http://www.VirtualAssistantNetworking.com


Web Site = http://www.virtualassistantnetworking.com/webinar-registration.htm

Contact Details = Danielle Keister
Founder, Virtual Assistance Chamber of Commerce
PO Box 7101, Tacoma WA 98417
253.238.1368
word@virtualassistantnetworking.com